Your Trusted Global Trade Partner

From Farm to Market, We Make Trade Seamless in Fresh Produce and More.

Welcome to Windward Trading

Founded with a vision to bridge global markets and streamline trade, WINDWARD is a dynamic general trading company committed to delivering quality products, competitive pricing, and exceptional service.

Global Sourcing

We specialize in sourcing the freshest fruits and vegetables from trusted growers around the world.

Quality Assurance

Our reputation is built on quality, reliability, and long-term partnerships with our clients.

Logistics Expertise

With deep-rooted expertise in sourcing, procurement, and logistics, we serve as a reliable link.

About Windward General Trading

Our Story

Our journey began with a simple belief: that trading should be efficient, transparent, and value-driven. Since then, we've grown to become a trusted partner for clients worldwide—meeting demands in sectors such as consumer goods, industrial supplies, electronics, textiles, garments and more.

At WINDWARD, integrity, speed, and customer satisfaction are not just ideals—they’re the way we do business.

Mission Statement

“To provide high-quality, competitively priced products across diverse sectors, while ensuring exceptional service and reliable delivery for our global clients.”

Vision Statement

“To be a globally recognized trading partner known for integrity, innovation, and excellence in delivering supply solutions across industries.”

Our Core Values

Reliability

We deliver on time, every time.

Integrity

Honesty is the foundation of every transaction.

Customer-Centric

We tailor solutions to your needs.

Agility

We adapt to market shifts with speed and flexibility.

Quality-Driven

We never compromise on product standards.

Our Product Categories

We offer a diverse range of high-quality products to meet the demands of various industries. Our expertise spans from fresh produce to essential household goods.

Fresh Fruits & Vegetables

Dry Food & Spices

Household Essentials

Bulk Procurement

Import & Export Logistics

Garments & Fabrics

Featured Products

G4 Green Chilli

A popular variety known for its vibrant green color and high pungency. Widely cultivated and exported due to its consistent quality and flavor.

Color: Dark green, turns red upon maturation.
Shape: Long and slender pods.
Pungency: High, for a fiery kick.
Usage: Versatile for fresh consumption and drying.

Nashik Red Onions

Renowned for their vibrant reddish-purple hue, robust flavor, and extended shelf life. A staple in both domestic and international markets.

Color: Deep reddish-purple skin.
Size: Medium to large bulbs (45-55mm).
Flavor: Strong, pungent taste that mellows when cooked.
Storage: Excellent shelf life.

Basmati Rice 1121 Golden Sella

A premium variety of parboiled Basmati rice known for its extra-long grain, aromatic fragrance, and golden hue.

Product Overview:

Variety: Basmati 1121 Golden Sella
Grain Length: Extra-long (up to 8.3 mm after cooking)
Color: Golden-yellow (due to parboiling process)
Texture: Non-sticky and fluffy after cooking
Fragrance: Naturally aromatic
Origin: Primarily grown in Punjab, Haryana, and western Uttar Pradesh, India

Why Golden Sella?

The parboiling process locks in nutrients and makes the rice stronger, reducing breakage.
Ideal for biryanis, pilafs, and premium food service use.
Retains its shape and aroma when cooked in large quantities, making it a favourite for hotels, restaurants, and export markets.

Specifications (Typical Export Grade):

Parameter	Value
Moisture	≤ 12%
Broken Grains	≤ 2%
Purity	95–98%
Foreign Matter	≤ 0.5%
Sortex Clean	100%
Polished	Double/Triple polished
Packing	25 kg / 50 kg PP or non-woven bags (customizable)

Main Export Destinations:

UAE, Saudi Arabia, Iran, Kuwait, Qatar, Africa (West & East)

Indian 1509 Basmati Golden Sella Rice

Premium Quality | Long Grain | Naturally Aromatic. A highly demanded parboiled rice variety, appreciated for its extra-long grain, golden-yellow color, and rich basmati aroma.

Key Features:

Grain Length (Uncooked): 8.2 mm average
Grain Length (Cooked): Up to 16–18 mm
Color: Natural golden (sella parboiled process)
Aroma: Mild, traditional basmati fragrance
Texture: Non-sticky, fluffy, and elongated after cooking
Taste: Light, aromatic, and ideal for Indian, Arabic, and international cuisines

Product Specifications:

Feature	Specification
Variety	1509 Basmati Golden Sella
Purity	95–98%
Broken Grains	≤ 2%
Moisture Content	≤ 12%
Sortex Clean	100%
Polish	Double or Triple Polished (as per order)
Packaging Options	25 kg / 50 kg in PP, BOPP, or Non-Woven Bags
Shelf Life	24 Months
Loadability (20 ft)	Approx. 24 MT in 1–50 kg bags

Main Export Destinations:

Middle East: UAE, Saudi Arabia, Iraq, Kuwait, Oman; Africa: Nigeria, Ghana, Kenya, Tanzania; Asia: Iran, Yemen, Afghanistan

Ideal For:

Biryani & Pulao Dishes
Catering & Food Service
Hotels & Restaurants
Supermarket & Wholesale Supply

Indian 1718 Basmati Golden Sella Rice

Premium Parboiled Basmati | Long Grain | Aromatic. A newer-generation basmati variety offering excellent cooking quality, long grain length, and high yield.

Key Features:

Grain Length (Uncooked): 8.0 mm average
Grain Length (Cooked): 15–17 mm
Color: Golden yellow (parboiled process)
Aroma: Mild traditional basmati aroma
Texture: Non-sticky, firm, and elongated grains after cooking
Value: Cost-effective alternative to 1121 Basmati

Product Specifications:

Feature	Specification
Variety	1718 Basmati Golden Sella
Purity	95–98%
Broken Grains	≤ 2%
Moisture Content	≤ 12%
Sortex Clean	100%
Polish	Double or Triple Polished
Packaging Options	25 kg / 50 kg in PP, BOPP, or Non-Woven Bags
Shelf Life	24 Months
Loadability (20 ft)	Approx. 24 MT in 1–50 kg bags

Main Export Markets:

Middle East: UAE, Saudi Arabia, Oman, Qatar; Africa: Nigeria, Ghana, South Africa, Angola; Asia: Afghanistan, Yemen, Iran

Perfect For:

Hotels & Restaurants
Bulk Catering & Food Service
Wholesalers & Distributors
Traditional Rice Dishes like Biryani & Pilaf

Indian 1509 Basmati White Sella Rice

Extra-Long Grain | Polished White | Naturally Aromatic. A premium-quality, parboiled (sella) basmati variety known for its pure white color, extra-long grain, and soft texture after cooking.

Key Features:

Grain Length (Uncooked): 8.2 mm average
Grain Length (Cooked): Up to 16–18 mm
Color: Polished White (Parboiled Sella)
Aroma: Mild natural basmati fragrance
Texture: Fluffy, soft, and non-sticky after cooking
Economic Advantage: More affordable than 1121 without compromising on quality

Product Specifications:

Feature	Specification
Variety	1509 Basmati White Sella
Purity	95–98%
Broken Grains	≤ 2%
Moisture Content	≤ 12%
Sortex Clean	100%
Polish	Double or Triple Polished
Packaging Options	25 kg / 50 kg in PP, BOPP, or Non-Woven Bags
Shelf Life	24 Months
Loadability (20 ft)	Approx. 24 MT in 1–50 kg bags

Main Export Markets:

UAE, Saudi Arabia, Iraq, Oman, Qatar; Nigeria, Ghana, Ivory Coast; Yemen, Iran, Afghanistan

Ideal For:

Restaurants & Hotels
Food Service Catering
Bulk Distribution & Repackaging
Traditional Dishes: Biryani, Fried Rice, Pilaf

Indian 1121 Basmati White Sella Rice

Extra-Long Grain | Polished White | Premium Parboiled Basmati. One of the finest varieties of parboiled basmati rice, famous for its ultra-long grain, pure white color, and rich aroma.

Key Features:

Grain Length (Uncooked): 8.3 – 8.5 mm average
Grain Length (Cooked): Up to 18–20 mm
Color: Silky white (Sella parboiled)
Aroma: Natural, long-lasting basmati fragrance
Texture: Soft, fluffy, and non-sticky after cooking
Taste: Delicate and aromatic – ideal for gourmet cuisine

Product Specifications:

Feature	Specification
Variety	1121 Basmati White Sella
Purity	95–98%
Broken Grains	≤ 1–2%
Moisture Content	≤ 12%
Sortex Clean	100%
Polish	Double or Triple Polished
Packaging Options	25 kg / 50 kg PP, BOPP, or Non-Woven Bags (customized available)
Shelf Life	24 Months
Loadability (20 ft)	Approx. 24 MT in 1–50 kg bags

Main Export Markets:

Middle East: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Iraq; Africa: Nigeria, Ghana, Kenya, South Africa; Asia: Iran, Afghanistan, Yemen

Best Suited For:

High-end Restaurants & Hotels
Catering Companies
Bulk Packaging and Retail Repackers
Dishes: Biryani, Zarda, Pilaf, Fried Rice

IR 64 Parboiled Rice

High-Yield Non-Basmati Rice | Economical | Parboiled (Sella) Grade. A widely cultivated non-basmati rice variety from India, known for its high yield, affordability, and versatility.

Key Features:

Grain Length (Uncooked): 6.0 – 6.2 mm average
Color: Golden yellow (parboiled)
Texture: Non-sticky, firm after cooking
Cost-effective: Ideal for bulk and government supply
Supply Capacity: High volume, year-round availability
Taste: Mild flavor, suitable for everyday meals

Product Specifications:

Feature	Specification
Variety	IR 64 Parboiled Rice (Non-Basmati)
Grain Length	6.0 – 6.2 mm
Purity	95–98%
Broken Grains	5% / 10% / 25% / 100% (customizable)
Moisture Content	≤ 14%
Sortex Clean	100%
Polish	Single or Double Polished
Packaging Options	5 kg / 25 kg / 50 kg PP or Non-Woven Bags (customizable)
Shelf Life	12–18 Months
Loadability (20 ft)	Approx. 25 MT

Export Markets:

Africa: Benin, Togo, Nigeria, Ivory Coast, Ghana; Middle East: UAE, Yemen, Iraq; Asia: Bangladesh, Sri Lanka, Nepal

Applications:

Government Tender Supplies
Daily Cooking in Households
Industrial Food Processing
Packaged Retail Brands
School & Relief Programs

Your Trusted Global Trade Partner

Welcome to Windward Trading

Global Sourcing

Quality Assurance

Logistics Expertise

About Windward General Trading

Our Story

Mission Statement

Vision Statement

Our Core Values

Reliability

Integrity

Customer-Centric

Agility

Quality-Driven

Our Product Categories

Featured Products

G4 Green Chilli

Nashik Red Onions

Basmati Rice 1121 Golden Sella

Product Overview:

Why Golden Sella?

Specifications (Typical Export Grade):

Main Export Destinations:

Indian 1509 Basmati Golden Sella Rice

Key Features:

Product Specifications:

Main Export Destinations:

Ideal For:

Indian 1718 Basmati Golden Sella Rice

Key Features:

Product Specifications:

Main Export Markets:

Perfect For:

Indian 1509 Basmati White Sella Rice

Key Features:

Product Specifications:

Main Export Markets:

Ideal For:

Indian 1121 Basmati White Sella Rice

Key Features:

Product Specifications:

Main Export Markets:

Best Suited For:

IR 64 Parboiled Rice

Key Features:

Product Specifications:

Export Markets:

Applications:

Get In Touch

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